{"product_id":"imogen-women-s-sleeveless-halter-backless-ruffled-maxi-summer-wedding-dress","title":"Women's Sleeveless Halter Neck Backless Ruffled Layered Maxi Dress","description":"\u003ch2\u003eDescription\u003c\/h2\u003e\n\u003cp\u003eThis halter-style maxi dress features a sleeveless construction with a narrow strap that fastens behind the neck, leaving the shoulders and back fully open. The bodice and front skirt panels are layered with cascading ruffles and pleated fabric detailing, creating textural dimension throughout. The skirt falls to a maxi length with an asymmetric hemline — shorter at the front and longer at the back — for a dramatic silhouette suited to formal events and occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHalter Neckline:\u003c\/strong\u003e Strap secures behind the neck, leaving shoulders and upper back fully uncovered.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCascading Ruffle Panels:\u003c\/strong\u003e Layered fabric creates rich texture through the bodice and skirt front.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpen Back Design:\u003c\/strong\u003e Fully exposed back contrasts with the textured front for formal impact.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsymmetric Maxi Hem:\u003c\/strong\u003e Front-to-back length variation adds dynamic movement when worn.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA ruffled halter maxi dress combining an open back with cascading layered panels for occasion and event wear.\u003c\/p\u003e\n\u003ch2\u003eSize Information\u003c\/h2\u003e\n\u003cp\u003eSizing follows standard UK measurements. Take all three measurements — bust, waist, and hips — and size to the largest.\u003c\/p\u003e\n\u003cp\u003eBuy your usual size for a standard fit across the bodice and skirt.\u003c\/p\u003e\n\u003cp\u003eIf your measurements fall between two sizes, we always recommend sizing up for the most comfortable fit. Between S and M? Choose M for more ease through the chest and to allow the ruffles to sit correctly.\u003c\/p\u003e\n\u003ctable\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eUK Size\u003c\/th\u003e\n\u003cth\u003eBust\u003c\/th\u003e\n\u003cth\u003eWaist\u003c\/th\u003e\n\u003cth\u003eHips\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003eUK 8–10\u003c\/td\u003e\n\u003ctd\u003e32–34\"\u003c\/td\u003e\n\u003ctd\u003e24–26\"\u003c\/td\u003e\n\u003ctd\u003e34–36\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003eUK 12\u003c\/td\u003e\n\u003ctd\u003e36\"\u003c\/td\u003e\n\u003ctd\u003e28\"\u003c\/td\u003e\n\u003ctd\u003e38\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003eUK 14–16\u003c\/td\u003e\n\u003ctd\u003e38–40\"\u003c\/td\u003e\n\u003ctd\u003e30–32\"\u003c\/td\u003e\n\u003ctd\u003e40–42\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003eUK 18\u003c\/td\u003e\n\u003ctd\u003e42\"\u003c\/td\u003e\n\u003ctd\u003e34\"\u003c\/td\u003e\n\u003ctd\u003e44\"\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Averly London","offers":[{"title":"Pink \/ S","offer_id":55051156947286,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ M","offer_id":55051156980054,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ L","offer_id":55051157012822,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Pink \/ XL","offer_id":55051157045590,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ S","offer_id":55051157143894,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":55051157176662,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":55051157209430,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":55051157242198,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ S","offer_id":55051157340502,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ M","offer_id":55051157373270,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ L","offer_id":55051157406038,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ XL","offer_id":55051157438806,"sku":null,"price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1025\/6334\/8822\/files\/e8a9937ce3224a69ac309b92b80187a4.png?v=1787334540","url":"https:\/\/averlylondon.com\/products\/imogen-women-s-sleeveless-halter-backless-ruffled-maxi-summer-wedding-dress","provider":"Averly London","version":"1.0","type":"link"}